China International Wine & Liquor Expo 2008 (3rd Event)
    China International Wine Industry Forum 2008
   Shanghai Exhibition Center  Sept. 26-28

Huge Consumption Potential of Wine
In 2007, China’s wine industry maintained a momentum of rapid growth, posting a total profit of RMB 1.856 billion, a year-on-year growth of 58.68%, and paying a total tax of RMB 2.007 billion, a year-on-year growth of 37.21%. In the first 9 months of 2007, China imported a total of 122,910 kilolitre of wine, exceeding the total of 2006 imports. Of which, 91,890 kilolitre was bulk wine, while 31,020 kilolitre was imported in bottles.
Expo Theme:
Promoting the Chinese Wine Culture to Lay Foundation for Cooperating with International Wine Giants
First Authoritative and Professional China International Wine Industry Forum
Topics of the Forum (on Sept. 26, 2008)
1. Current Situation of China's Wine Industry and the Development Trend in the Next 5 Years;
2. Discussion of Marketing Strategy of Foreign Wind Brands in China’s Wine Market;
3. How to Effectively Investment in China's Wine Chateau and Wine Market;
“Huangpu River Night Tour” Cocktail Party (on Sept. 27, 2008)
Participants to be invited: Celebrities, foreign Business and Agricultural Counselors in Shanghai,
CEOs of the world Top 500 in Shanghai, representatives of Chinese and foreign wine and liquor vendors, international sommeliers and bartenders
Media to be invited: gazetteers from Shanghai Entertainment, Wine Magazine, and Luxury Magazine, for live coverage
Tour of Yunnan Red Wine (on Sept. 26-28, 2008)
1.Visit Yunnan Red Wine Company, and taste Yunnanhong Red Wine together with sommeliers and bartenders of Yunnanhong Red Wine.
2.Tour of Maitreya in Jinping Mountain, and of large manmade lake --- enjoying Japanese hot spring in Huquan Ecological Garden
Launched by China’s most authoritative professional wine organization

           Committee of National Enologist of China National Food Industry Association
The Committee of National Enologist of China National Food Industry Association, entrusted by China National Food Industry Association, organizes such activities as the quality evaluation for national brand wines and other fruit wines, A-class certification of wines, management and appointment of members of national wine evaluation committee, and inter-industry workshops for purposes of experience exchange and information feedback, work with government departments concerned to supervise the wine quality and boycott fake wines, create favorable conditions for strengthening international technological cooperation and exchanges, and report current situation and information demanded of the wine industry to government departments.    
The Committee of National Enologist of China National Food Industry Association sincerely invites international wine brands to enter China’s vast wine market via such professional platforms as China International Wine & Liquor Expo and China International Wine Industry Forum, to achieve the win-win situation together with Chinese wine industry.
Yunnan Red Wine Group will attend this Expo together with its importers and the marketing teams of its dealers
China Yunnan Red Wine Group will lead its China’s top 10 dealers with annual wine sales of over RMB 1 billion and their elite marketing teams to attend China International Wine & Liquor Expo 2008.
Li Xinxin, General Manager of the Marketing Center of Yunnan Red Wine Group, said that he hopes to find 30-50 foreign wine brands at this professional wine expo, which his group will work as the agent for in China, and he hopes to find 3-5 foreign top wine giants and investors to talk about strategic issues of further cooperation in China’s southwest wine market.
Yunnan Red Wine Group
Yunnan Red Wine Group is a foreign enterprise founded by Hong Kong Tongheng International Investment Inc., with its business scope covering grape growing, brewing and sales. Its subsidiary companies include: Yunnan Gaoyuan Wine Co., Ltd., specializing in the R&D and production of Yunnan Red Wines; Yunnan Red Wine Chateau Wine Co., Ltd., which is the new brewery of Tongheng International Investment Inc.; Yunnan Red Wine Development Co., Ltd., responsible for the marketing and sales of Yunnan Red Wines, and having 7 branches and 14 outlets across China. In October 2000, the brand Yunnan Red Wine became the approved wine used for state banquets in Diaoyutai Hotel. In July 2001, it was awarded the honorary title of the Premium Product of the National Food Industry. In Sept. 2003, the Yunnan Red Wines received the Certificate of National Hurtless Beverage. In 2004, the Yunnan Red Wine Group won the honorary titles of Top 100 in China’s Wine Industry and National Model Agricultural and Sightseeing Park, and become the advanced enterprise of agricultural industrialization accredited by 8 ministries and commissions of China. In Sept. 2005, the brand Yunnan Red Wine won the title of China’s Famous Brand……
Li Xinxin, General Manager of the Marketing Center of the Yunnan Red Wine Group, and Zhang Ning, Chief Engineer, sincerely welcome representatives of international wine or liquor chateaus and makers to visit the booth of Yunnan Red Wine Group at China International Wine and Liquor Expo, to negotiate about cooperation, so as to jointly develop China’s wine industry. 
The First meeting of wine dealer giants with annual sales of over RMB 100 million

Your visit to this Expo will be highly rewarding, because:
1150 wine importers and dealers across China visit this Expo for purposes of cooperation talks and purchase;
Over 800 purchase mangers from 400 hotels in east China come to this Expo;
Over 2000 representatives from night clubs, bars, supermarkets and wine shops, all the venues for sales of wines, also present at this Expo.

Support of Chinese and foreign professional organizations and media:
　 　　　　　　　

Sponsored by
　　　 

Michael Guo,
CEO of Australian International Trade Association and Associates
Australian International Trade Association(AITA)
China - Beijing Office
Ph: +86 10 6716 2030  6711 6321 (direct) Fax: +86 10 6717 9546
Email: Michael@aita.com.cn  http://www.aita.com.cn

Contact details:
Peter Yan
Assistant to Michael Guo
Australian International Trade Association (AITA)
China - Beijing Office
Ph: +86 10 6716 2030  6711 6321 (direct) Fax: +86 10 6717 9546
Email: exc.assist@aita.com.cn  http://www.aita.com.cn